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Claudia Benetello is an Italian communications professional who has been working in copywriting-transcreation, translation-interpreting and journalism since 2005. A member of the Professional Copywriters’ Network, the Italian Translators and Interpreters’ Association (AITI) and the Italian Journalists’ Association (Ordine dei Giornalisti), she gained professional experience in a consulting firm and a live events company before starting her own business, Dropinka ( She has been a speaker on transcreation since 2012.